GB Climbing, being a relatively new sport at the Olympics, needed guidance, expertise and resource to 'make a splash'.

With a short turnaround before the start of the Olympic Games in Paris, we set to work immediately, identifying interview opportunities with national and regional media titles, to generate excitement and profile for the athletes.

We also arranged a series of filming with two British climbers, focused not only on previewing the Games, but also as an opportunity to educate about the sport at the Olympics, and how people can get involved.

In what was a significant Games for the sport, with Toby Roberts winning a historic gold, New Reach's PR team helped to generate over 200 pieces of coverage, reaching an audience of over 20m across print, online and broadcast.

The media coverage was supported by the video content, which is available to view on our YouTube.