Team of the Week - 15.05.26

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Team of the Week - 24.04.26

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About the Client

Team of the Week - 03.04.26

Team of the Week - 27.03.26

About the Client

Team of the Week - 20.03.26

Team of the Week - 13.03.26

Team of the Week - 06.03.26

A recent report from Sky News' Rob Harris has highlighted England players’ concerns about feeling pressured to speak out on political issues at major tournaments. Reading this was disappointing, but not surprising. It reflects a growing tension in modern sport: athletes sit at the centre of public conversation, yet many don’t feel supported, prepared or protected when that conversation turns political. Athlete platforms are powerful, their reach is undeniable. But that should not automatically mean they should be the frontline voices on every political or geopolitical issue. It's also fair to assume that not only to many not feel comfortable or qualified to hold that role. The burden of expectation Sporting bodies, brands and even fans now look to athletes to offer a stance whenever a sensitive global issue arises. The expectation is heavy, and the scrutiny is unforgiving. This raises an important question for the industry: Are we empowering athletes to use their platforms responsibly, or are we leaning on them to take positions that organisations themselves are hesitant to lead on? Too often, what starts as an opportunity for authenticity becomes a burden that athletes never asked to shoulder. Where athlete advocacy fits Athletes can, and do, drive meaningful social impact — especially when speaking from lived experience. And perhaps this is where the industry should be focusing its support. There is enormous value in athletes championing social and economic issues that feel natural, relevant and constructive, such as: Improving access to sport Inspiring participation Championing inclusivity Supporting community programmes Highlighting the health and wellbeing benefits of activity Addressing inequalities These are not 'soft' issues, ultimately they shape society and improve lives. This is where athletes are uniquely positioned to influence, without being dragged into politically charged territory. Who should really lead political conversations? If governing bodies, rights holders or organisations wish to take political or ethical positions, they should lead from the front — not rely on athletes to be the public face of those complexities. Athletes can support, amplify and add humanity to important discussions, b ut they should not be the default spokesperson for institutional viewpoints. As the role of athletes continues to evolve, the industry needs a clearer, more responsible framework for how we support them. That means: Giving athletes the freedom to choose if and how they speak Providing education, guidance and safeguarding when they do Reducing pressure to comment on politically sensitive issues Elevating athlete voices in areas where they have genuine authority Ensuring organisations do not outsource political leadership to individuals Ultimately, the goal should be to empower athletes — not overwhelm them. And back them up when they do. Their platforms are at their most powerful not when they’re forced into political commentary, but when they’re sharing stories, insights and perspectives that inspire participation, change communities and open doors for others.

Team of the Week - 27.02.26

Team of the Week - 20.02.26

Team of the Week - 13.02.26

New Reach renews with Motiv for fourth consecutive year New Reach is proud to announce its continued partnership with Motiv Sports UK for a fourth consecutive year, driving powerful PR campaigns for iconic running events that sit at the heart of London and Oxford’s running scene. Building on three years of strong results, the renewed partnership will see New Reach deliver an expanded scope of work across the Hackney Half, Saucony London 10k, Saucony Run Shoreditch, and the Oxford Half, as the agency deepens its strategic role in elevating the Motiv brand and its growing event portfolio. With entries for 2026 tracking ahead of schedule across the board, the remit for Year 4 shifts focus from purely driving sign-ups to supporting Motiv’s broader commercial goals. In 2026, New Reach’s work will centre on delivering a robust thought leadership strategy, strengthening Motiv’s Digital PR output, and spotlighting community impact and charity initiatives across the year. This will be supported by an enhanced influencer engagement programme, deeper regional media outreach in London, Oxford and surrounding areas, comprehensive on-the-ground media management at each event, and continued oversight of risk management and crisis communications to safeguard the brand. Together, this activity is designed to elevate Motiv’s commercial presence and connect the events with newer audiences in meaningful, culturally relevant ways. Now entering its fourth year, the collaboration between New Reach and Motiv has become a trusted partnership built on creativity, agility and shared values. With the events continuing to grow year-on-year, in audience, cultural relevance and commercial opportunity, the expanded scope will ensure Motiv’s brand continues to rise in parallel. Nick Rewcastle, Managing Director at New Reach, said: "Renewing with Motiv for a fourth year is genuinely exciting for us. These events continue to evolve, and so does our role in helping shape how people see and experience them. With entries already performing strongly, we’re shifting our focus towards areas where we know we can make a meaningful commercial impact. Motiv has huge potential as a leader in this space, and we’re proud to help push that forward in 2026." Ian Allerton, Managing Director at Motiv Sports UK, said: "Our partnership with New Reach has gone from strength to strength over the past three years, and we’re delighted to continue working with them in 2026. Their understanding of our events and our audiences, combined with their creativity and ability to move at our pace, has been invaluable. This year’s approach is a natural next step as we grow the Motiv brand, and New Reach is the perfect partner to help us elevate our impact even further." 2026 marks a milestone year for Motiv: a maturing portfolio, an expanding audience base and a shift towards deeper brand storytelling. New Reach is excited to help shape this next chapter — supporting Motiv not only as event organisers, but as industry leaders with a compelling voice and vision for the future of mass participation.

Team of the Week - 06.02.26