Team of the Week -24.10.25

Team of the Week - 24.10.25

This Team of the Week shows that all good things must come to an end.

While the Moroccan U-20s lifted their first trophy and Noah Calouri is just at the start of his journey, Emily Scarratt is calling it a day at the end of an illustrious career.

Nick has gone for one of the more obscure picks this week.


Sumo … of course

Grand Sumo Tournament in London

What else would I be writing about, but a masterpiece in PR, with the Grand Sumo Tournament taking over London. Sumo wrestlers at the Royal Albert Hall, recreating the iconic cover of The Beatles' Abbey Road album, Harrods, Platform 9 ¾ and much more. What made the Grand Sumo Tournament in London so successful was not solely the action itself, instead the people and appeal behind the uniqueness of the sport.

Noah Calouri

Saracens’ new wonderkid

Noah Calouri has burst onto the rugby scene after an explosive five-try Premiership debut for Saracens in a 65–14 win over Sale. Calouri, just 19, has since been invited to train with the England Men’s rugby team, with hopes of earning a place in the squad this autumn. Keep an eye on him.


Morocco U-20s Men’s Football Team

U-20 FIFA World Cup Champions

Morocco U-20s cemented their place in history after beating France 2–0 in the U-20 World Cup Final to win the nation’s first ever FIFA-ranked title. In just their fourth appearance at the tournament, Morocco overcame Spain, Brazil, South Korea, the USA and France to claim the trophy, and they plan to use this victory to propel themselves into serious contention at all age groups.


Emily Scarratt

England and Loughborough Lightning Women’s Rugby Player

Emily Scarratt, regarded by many as the greatest women’s rugby player of all time, has decided to hang up her boots for both club and country. Scarratt finishes with 119 England caps and holds the record as the nation’s top point scorer with 754 points. She has been a cornerstone of the England side for over 15 years and fully deserves the recognition she’s now receiving.

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by Nicholas Rewcastle 13 February 2026
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by Nicholas Rewcastle 13 February 2026
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
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Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
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