Case Study: World Boxing Championships
About the Client
The World Boxing Championships 2025 was the inaugural elite global event for Olympic-style boxing, hosted in Liverpool’s M&S Bank Arena from 4–14 September 2025. Bringing together 500 athletes from 60+ countries, the Championships marked the first time men and women competed for World Boxing Champion titles at the same event.
Collaboration
New Reach was brought in to manage editorial content for the event. Our existing relationships with World Boxing allowed us to generate awareness around their inaugural World Championships using the International Federation's owned platforms before and during the event. Before the event we produced, filmed and edited content such as community events, key milestones and event updates / announcements. During the event, we managed the official news service for the Championships, as well as providing social media content for the World Boxing channels.
Our Objectives
Provide content for core calendar activity and milestones
Create content designed to raise awareness and engagement of the event
Provide social media content during the event
The Results
For us, the numbers speak for themselves. We achieved over 27 million views across all social platforms, gained nearly 30,000 new followers gained and reached almost 8 million individual accounts across all platforms.
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