Team of the Week - 05.12.25

Team of the Week - 05.12.25

This week’s Team of the Week celebrates perseverance and the power of inclusion.


UK Sport and Paralympics GB continue to be at the forefront of protection and encouragement for their participants, whilst Joe Root and Jeffrey Guan show that you can pull off incredible feats even in the face of doubt.


Joe Root

Cricket Great - we can say that now, right?

The boy’s finally gone and done it. After all the talk, the doubters and Aussie jibes, Joe Root has scored his first century in Australia. Root’s former team-mate, Sir Alastair Cook, said: "Even Australia will have to admit he's a great now”. The Aussies have maintained that Root can’t be considered a great without a Test century down under, well the second-highest run-scorer in Test history has done it now.

Jeffrey Guan

Partially blind pro golfer

Last year, the Aussie made his first PGA Tour Event and was seemingly on track to climb the ranks at pace. Then, in late 2024, he was struck by a ball at a Pro-Am event resulting in him being permanently blind in his left eye. Several days in intensive care, a year of rehab - which included a doctors recommendation to play video games to help his coordination - and Guan is back. Despite thinking he may not be able to play again, he's competing in the Australian Open this weekend, rubbing shoulders with the likes of Rory McIlroy and Adam Scott. He's not off to a flying start, but making it back to this level in the first place is an incredible achievement.

Paralympics GB

Breaking down barriers

New research from Paralympics GB shows that those who engaged with the Paris 2024 Paralympics are 64% more likely to feel confident being active, more than double the reported figure pre Paris 2024. The report highlights a real opportunity for schools, communities and policymakers to build on this momentum and use inclusive sport to drive lasting, positive change.


UK Sport

AI protection for athletes

UK Sport has signed a contract worth more than £300,000 to provide AI-based protection against online abuse for British Olympic and Paralympic athletes. The funding body has agreed a deal to give thousands of athletes access to an app that detects and hides abusive posts sent by other users on social media. The software, Social Protect, uses artificial intelligence to ensure athletes see as few abusive messages as possible.

Share via:

by Nicholas Rewcastle 30 January 2026
Team of the Week - 30.01.26
by Nicholas Rewcastle 23 January 2026
Team of the Week - 23.01.26
by Nicholas Rewcastle 16 January 2026
Team of the Week - 16.01.26
by Nicholas Rewcastle 13 January 2026
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
by Nicholas Rewcastle 9 January 2026
Team of the Week - 09.01.26
by Nicholas Rewcastle 19 December 2025
Team of the Week - 19.12.25
by Nicholas Rewcastle 12 December 2025
Team of the Week - 12.12.25
by Nicholas Rewcastle 28 November 2025
Team of the Week - 28.11.25
by Nicholas Rewcastle 28 November 2025
Team of the Week - 21.11.25
by Nicholas Rewcastle 14 November 2025
Team of the Week - 14.11.25