Inactivity is quietly draining our economy, health system and communities. 

Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative.

The data is compelling:

• For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits.
• Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue.
• Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active.

At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion.

• How do we make sport accessible for everyone?
• How do we turn participation into a national priority?

Because the cost of doing nothing is too high. 

At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.