New Reach is proud to have enjoyed a long-term relationship with global sport for good leaders Laureus. Alongside developing brilliant stories in global media around it's life-changing programmes and partnerships, New Reach supports Laureus every year on the prestigious Laureus World Sports Awards.

New Reach has taken a select handful of leading UK media brands to cover the 2023, 2024 and 2025 ceremonies, interviewing high-level sporting talent in leading cities including Madrid and Paris. 

Year on year we generate hundreds of quality pieces of coverage, reaching millions to celebrate the 'sporting oscars'.