Case Studies

Case Studies

Laureus World Sports Awards 2023

New Reach is proud to have enjoyed a long-term relationship with global sport for good leaders Laureus. Alongside developing brilliant stories in global media around it's life-changing programmes and partnerships, New Reach supports Laureus every year on the prestigious Laureus World Sports Awards.

In 2023, New Reach headed to Paris with a select handful of leading UK media brands to cover the ceremony, interviewing high-level sporting talent in the process. 

The overall campaign, including generating media coverage before, during and after saw New Reach secure over 600 pieces of editorial, and an estimated reach of more than 100m.

London Youth Rowing

- NJIRC 2023

We've worked with London Youth Rowing for years, and in 2023 drove the PR and video outputs from the National Junior Indoor Rowing Championships (NJIRC). As well as creating our own video, we secured the following earned media coverage:


  • Sky Sports News
  • BBC London
  • ITV Calendar
  • The Week Junior
  • BBC Radio London
  • Newsquest London
  • BBC Look North


This Girl Can

Proudly worked in collaboration with 23Red and Sport England to drive broadcast media coverage for the launch of This Girl Can's 2023 campaign, focused around the enjoyment gap in sport.

Secured national and regional TV and radio media coverage to mark the launch of the campaign. 

Hackney Moves

We managed the media operations for 2023's Hackney Moves, featuring the Hackney Half Marathon. 

BBC London attended, producing this lovely round-up of the event. 

We also drove significant coverage before and after to promote the event. 

London Sport Awards

We were tasked with raising the profile and awareness for the London Sport Awards, its finalists and winners through impactful PR coverage. We saw 25 pieces of coverage, with a combined estimated reach of around 25m and hundreds of relevant brand and event mentions.

Also featured in Sky News, Evening Standard, BBC Radio London and many more.

thinkBeyond


Establish thinkBeyond as a thought leader within the sport and social impact space, highlighting their work an expertise across a number of fields, and supporting with commercial objectives / new business.

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