Collaboration

New Reach was brought in to manage the BHM digital platforms before, during and after the race, including live social media content across both event days. Throughout the weekend, we covered the youth races, wheelchair races and the half marathon across Instagram and Facebook, delivering valuable and personable content that captured the atmosphere and energy of the event. Alongside live coverage, we were also tasked with creating a bank of content for the BHM team to use post-event and in the lead-up to the 2027 race.

Provide live social media updates across event weekend

Create a bank of content for future

use and promotion

Support commercial objectives by recognising event partners

From February to March, across the Brighton Half Marathon’s Facebook and Instagram channels, we achieved:

1,000+ Followers

500,000+ post impressions

250,000+ accounts reached

Which significantly grew the event’s digital presence around race weekend. We also delivered a comprehensive content bank for the BHM team, covering all key moments, sponsors, runners and wider event highlights, providing valuable assets for future marketing activity.