Case Study: Active Sussex
About the Client
Active Sussex is one of 43 Active Partnerships across England. The aim of the partnerships is to address inequality and empower everyone to be active in a way that works for them. They collaborate with charitable, community, and voluntary sectors to increase participation in physical activity for people of all genders, races, and abilities.
Collaboration
At New Reach, we believe in the power of ethical, purposeful communication. We knew we could help boost the profile of Active Sussex, spreading their message more effectively and reaching the right audiences. One of our core values is ensuring that our work, and the organisations we work with, goes beyond business. We seek out partners who share our values and are driven by a shared purpose. Active Sussex was a natural fit.
Our Objectives
Establish a strong brand identity on social media
Create stylistic graphics with consistent design elements to transform the look, feel, and reception of their social media presence.
Become the central hub for physical activity in Sussex
Celebrate success stories, highlight upcoming events, and raise awareness of local causes.
Demonstrate the power
of sport
Generate content that is relevant, timely, and aligned with
key news stories, while serving as a resource for partners to use.
Before vs After
Conclusion
Throughout our work with Active Sussex, we have built a consistent brand presence that delivers aligned and informative content, supporting both partners and local causes. By publishing weekly content, we’ve strengthened familiarity with their audience and amplified key messages across Sussex. Accessibility has remained central to our approach, with ALT text provided on all content to ensure that people of all abilities can fully engage with Active Sussex’s mission.
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