Case Study: World Rugby

About the Client

World Rugby is the governing body for the sport of rugby union, and is responsible for organising the Rugby World Cup, as well as the annual women’s rugby union competition, WXV.

Collaboration

We love rugby, so this was the ideal client for us. With a strong history of working in the sport, coupled with a passion for growing the game at all levels. Women’s rugby is on the rise, and the Rugby World Cup being around the corner provided the prime time to grow.

So, when World Rugby needed support promoting the women’s game ahead of a huge year, we were ready. New Reach was tasked with generating media coverage designed to raise the global profile of WXV, as well as supporting with key announcements ahead of the Women’s Rugby World Cup.

Our Objectives

Build profile for WXV

Raise awareness of WXV globally, before during and after then event, to generate excitement for rugby union ahead of a significant year for the women’s game.

RWC Announcements

Lead on media coverage for major announcements for Rugby World Cup, including ticketing information and new partners.

Leadership

Generate insightful opportunities for World Rugby’s leadership team to comment on the growth of women’s rugby

The Results

Conclusion

We generated around 200 pieces of international coverage, in a short period of time, reaching an audience of around 20m.

As well as being great fun and a very enjoyable client, we’re really proud to have played a small role in the journey to the Women’s Rugby World Cup 2025, with a host of national, regional and global media coverage. The Guardian, SI, BBC News, BBC World Service and much more.

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Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.