Dina Asher-Smith
British sprinter
The three-time Olympic medallist won the 200m title at the UK Athletic Championships this week with an incredible photo finish win over Amy Hunt, while setting a new championship record with a time of 22.14 seconds.
Team of the Week - 08.08.25
Team of the Week - 08.08.25
Big hits in The Hundred, record-breaking speed on the track, a teenage tennis sensation, and a legendary return to the international stage.
Zak Crawley smashed an unbeaten 67 to lead the Northern Superchargers to victory, Dina Asher-Smith stormed to the 200m title with a championship record, and 18-year-old Victoria Mboko stunned the tennis world with a Canadian Open triumph. Meanwhile, Brazilian icon Marta came out of retirement to inspire her country to Copa America Femenina glory in dramatic fashion.
Marta
Brazillian football icon
Widely regarded as the best female player of all time, Marta came out of international retirement to inspire her side in the defence of their Copa America Femenina title. 3-2 down to Colombia in the final, the 39-year-old came off the bench to score an absolute rocket before sneaking her side in front in extra time, eventually winning on penalties in a dramatic final. Not a bad way to cap off an already impeccable international career.
Zak Crawley
Northern Superchargers opening batter
With The Hundred getting underway this week, many wondered how some of the Test team players would perform. Zak Crawley answered all those questions in style. An unbeaten 67 from just 38 balls led his side to an emphatic eight-wicker win over the Welsh Fire.
Victoria Mboko
Canadian tennis player
18-year-old Mboko took the tennis world by storm, securing the Canadian Open title with a final victory against Naomi Osaka. That came at the end of a run that included a win over Coco Gauff, too. She has risen from outside the top 300 at the start of 2025, to now being projected to jump up to 24th in the world ahead of the U.S Open later this month.
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Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
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