1 Year of Sport & Purpose
April marks one year since we launched New Reach PR. Yes, that’s right – we’ve only been going for a year! But what a year.
If you said to me that within a year, we would have worked with the likes of Laureus, EFL, Beyond Sport, ParalympicsGB and many more, I wouldn’t have believed you. I also wouldn’t have had any of it if you told me that we would be a team of four, have our own office and have worked with over 30 different organisations and individuals.
At times like this, reflection always seems to pop up, as it has for me looking back over an incredible year. I can look at the challenges, recognising the toll the pandemic has taken on sport – and PR agencies – as well as a few personal mountains to climb (don’t worry, I won’t bore you with those), but the most important question has to be…
What has our impact been?
We are, after all, the sport and social impact specialists, leading the way in delivering powerful comms in the space and telling the stories that matter the most. We have also stumbled, somewhat, into the sports nutrition space – and are loving that challenge as it evolves!
Making PR accessible has been a huge commitment in our first year, making the valuable commercial tool available to organisations that need it the most.
We’re proud to have worked with a number of outstanding charities such as London Youth Rowing and helping them achieve national profile to support their efforts in making sport available to EVERYONE. We’ve even worked with non-profit organisation Beyond The White Line and managed to throw founder James Chiffi’s face all over the BBC – highlighting the struggles of professional athletes, and the support out there.
Laureus are THE world leaders in sport for good, so to be able to work with them presents us with huge pride. The Laureus World Sports Awards are on their way, celebrating the best that sport has to offer, but we’ve thoroughly enjoyed being creative and helping to plan ongoing activity to celebrate and profile some of their incredible programmes, whilst exploring more B2B angles for Laureus, too.
The list of things we are proud of is endless, but it’s time to move on and look to the future. As we continue to make waves in this space, we want to look at the power of sport and its purpose thorough the rest of 2022. That is why we are launching our digital campaign:
The Purpose of Your Sport
From April – December we will focus on a sport, or multiple sports, each month and take a deep dive into its purpose. The good, the bad and the ugly across the entire sporting pyramid.
First up is Cycling. But before we get into that, I want to personally thank each and every one of our clients that have supported New Reach over the last year. Here’s to further greatness in year two!
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Team of the Week - 20.02.26
Team of the Week - 13.02.26
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
Team of the Week - 06.02.26
Team of the Week - 30.01.26
Team of the Week - 23.01.26
Team of the Week - 16.01.26
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
Team of the Week - 09.01.26
Team of the Week - 19.12.25