Collaboration

New Reach was brought in to manage Team Seas Life’s digital platforms. Across multiple social media channels, we recognised that the crew presented a unique opportunity to showcase a once in a lifetime experience that very few people will ever encounter, and we relished the chance to bring that story to life across all channels.

Our main content series across the challenge was the ‘12 Days of Christmas’, in which 12 different celebrities dialled in to the crew to chat about the challenge and boost morale. The series concluded on Christmas Eve with a call from Hugh Bonneville, and also included well known faces such as Bear Grylls, Laura Woods, James Haskell and James Blunt.

We were able to share some truly remarkable moments, from pods of dolphins and luxury yachts to the realities of an Atlantic row. All of our content kept the fantastic causes behind Team Seas Life at its heart, consistently reminding audiences that the challenge was in aid of charities that would truly benefit.

Alongside this, we managed PR outreach before, during and after the challenge. Our approach combined national coverage with profiling the team across their regions and sectors, targeting regional media outlets across the country while also working closely with rugby titles, given Ollie Phillips’ career. 

We placed a strong focus on broadcast opportunities, securing live interviews for Team Seas Life across BBC Breakfast, Sky News, Sky Sports News, BBC Radio 5 Live and BBC Radio 4. This included coordinating interviews live from the middle of the Atlantic on Christmas Day across BBC Breakfast and BBC Radio 5 Live.

We also secured podcast appearances for Ollie Phillips, including The Adventure and The Good, The Bad & The Rugby, as well as a feature in Men’s Fitness.

Bring the epic, once in a lifetime challenge to life through engaging and impactful social media content

Generate PR opportunities to raise awareness of Team Seas Life taking on the World’s Toughest Row

Drive donations to the four benefiting charities through an effective integrated campaign

Digital

Across Instagram and LinkedIn, we generated a reach of around 500,000 over a four month period. On YouTube, we delivered 25,000 views across long form videos and Shorts, resulting in over 100 hours of watch time. Most importantly, across the entire challenge, Team Seas Life raised approximately £400,000 for Cure Parkinson’s, My Name’5 Doddie Foundation, Clocktower Foundation and the Matt Hampson Foundation.