Case Study: World Boxing

About the Client

World Boxing is the international federation for boxing that has brought boxing back to the Olympic programme for 2028. We have been working with them since 2023

Collaboration

World Boxing is a not-for-profit, international sports federation which aims to put the interests of boxers first and ensure that boxing remains at the heart of the Olympic movement. Our role with World Boxing is to manage their entire digital presence. New Reach generates social media content across all platforms to raise awareness of key milestones, event videos and other important information.

Our Objectives

Provide significant growth of World Boxing’s audience.

Enhance digital footprint & reputation with regular, quality content.

Deliver engaging content across digital platforms and manage the digital outputs from events.

The Results

Since taking control of the World Boxing social media accounts, we have grown their audience on Instagram by over 35,000 followers whilst growing their Facebook audience to almost 40,000.

This has firmly cemented World Boxing as the official place to get all news related to amateur boxing and the push towards the future and specifically, LA28.

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Team of the Week - 14.11.25

by Nicholas Rewcastle • 14 November 2025

Team of the Week - 14.11.25

The impact of inactivity

by Nicholas Rewcastle • 13 November 2025

Inactivity is quietly draining our economy, health system and communities. Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative. The data is compelling: For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits. Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue. Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active. At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion. As the government prepares its Budget, the questions are: How do we make sport accessible for everyone? How do we turn participation into a national priority? Because the cost of doing nothing is too high. At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.