Sport and social impact communications agency New Reach PR has been appointed by England Squash to support with growing the profile of the sport ahead of the 2022 Birmingham Commonwealth Games.

New Reach PR is supporting with the national governing body’s campaigns in 2022 which aim to raise the sport’s profile as well as engage new and diverse audiences, through impactful media coverage, ultimately helping with increasing participation for the sport amongst young people. 

The agency, founded in 2021, has risen in prominence over the last 12 months and is becoming recognised as a world-leading communications agency specialising in telling powerful stories of sport and purpose. New Reach PR has worked with the likes of Laureus, EFL, Beyond Sport, London Youth Rowing, Commonwealth Games England, Alliance of Sport in Criminal Justice and many more.

Commenting on the announcement, Managing Director of New Reach PR, Nick Rewcastle said: “In this, the year of the Commonwealth Games coming to Birmingham, it’s squash’s year to shine, and we can’t wait to be a part of that journey. We saw in 2018 the popularity of the sport after the Games, with incredible results from the likes of James Willstrop and Sarah-Jane Perry, and are confident that the nation will be gripped this year. 

Donna Helmer, Marketing and Communications Manager at England Squash added: “We’re thrilled to team up with New Reach PR and look forward to working closely with them to help deliver on some of our key campaigns this summer including Squash Stars and the Commonwealth Games.