Having a Voice

We're all guilty of it, not making a song and dance about our own success stories and taking the time to grow our presence in the industry.

I'm not talking about just another case study on your website. Whilst that's important, what's more impactful is having a voice.

A 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study revealed that nearly 50% of decision makers spend at least an hour a week consuming thought leadership, with 89% of decision makers claiming that thought leadership is a fundamental tool to enhance perception of an organisation.

I'm talking op-eds, comment, blogs, columns - all of the above. It's even important to consider topical and current broadcast outlets, including radio programmes.

We recognise the benefits of thought leadership, so wanted to share a few recent op-eds for one of our clients, thinkBeyond. Enjoy! 

SportBusiness | The importance of sport in the post-Covid rebuild 
Pete Fitzboydon, managing director of thinkBeyond, describes how sport can be at the centre of the social and economic recovery from Covid-19. 

Have a read, here.

City AM | Doing good is now part of doing business
thinkBeyond MD, Pete Fitzboydon, takes a deep dive into why every sports brand and athlete needs to help society in order to find commercial success. 

Read the full article here.

SportsPro | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women
Radha Balani, director of design and facilitation at social cause sports consultancy ThinkBeyond, explains why the industry needs to recognise its responsibility to increase access and opportunities for women in under-represented ethnic groups to experience sport. 

Dive in, here

Sport Industry | The Importance of sport in corporate strategies
As lockdown measures begin to be relaxed, and sport begins to see the end of the pandemic's restrictions on its events, Pete Fitzboydon, the newly-appointed Managing Director, thinkBeyond, looks at why it's important for businesses to put sport front and centre as they look to support communities in the coming months.

Take a look, here

We even secured a slot for thinkBeyond on a key radio show ...

BBC Radio London | The Women's Sport Show
Following her piece in SportsPro, thinkBeyond Director Radha Balani joined Jeanette Kwakye on BBC Radio London to discuss the role women play in sport, and how we can break down the equality and diversity barriers.

Listen here.

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by Nicholas Rewcastle 20 February 2026
Team of the Week - 20.02.26
by Nicholas Rewcastle 13 February 2026
Team of the Week - 13.02.26
by Nicholas Rewcastle 13 February 2026
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
by Nicholas Rewcastle 6 February 2026
Team of the Week - 06.02.26
by Nicholas Rewcastle 30 January 2026
Team of the Week - 30.01.26
by Nicholas Rewcastle 23 January 2026
Team of the Week - 23.01.26
by Nicholas Rewcastle 16 January 2026
Team of the Week - 16.01.26
by Nicholas Rewcastle 13 January 2026
Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.
by Nicholas Rewcastle 9 January 2026
Team of the Week - 09.01.26
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