We're all guilty of it, not making a song and dance about our own success stories and taking the time to grow our presence in the industry.
I'm not talking about just another case study on your website. Whilst that's important, what's more impactful is having a voice.
A 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study
revealed that nearly 50% of decision makers spend at least an hour a week consuming thought leadership, with 89% of decision makers claiming that thought leadership is a fundamental tool to enhance perception of an organisation.
I'm talking op-eds, comment, blogs, columns - all of the above. It's even important to consider topical and current broadcast outlets, including radio programmes.
We recognise the benefits of thought leadership, so wanted to share a few recent op-eds for one of our clients, thinkBeyond. Enjoy!
SportBusiness | The importance of sport in the post-Covid rebuild
Pete Fitzboydon, managing director of thinkBeyond, describes how sport can be at the centre of the social and economic recovery from Covid-19.
City AM | Doing good is now part of doing business
thinkBeyond MD, Pete Fitzboydon, takes a deep dive into why every sports brand and athlete needs to help society in order to find commercial success.
Read the full article here.
SportsPro | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women
Radha Balani, director of design and facilitation at social cause sports consultancy ThinkBeyond, explains why the industry needs to recognise its responsibility to increase access and opportunities for women in under-represented ethnic groups to experience sport.
Sport Industry | The Importance of sport in corporate strategies
As lockdown measures begin to be relaxed, and sport begins to see the end of the pandemic's restrictions on its events, Pete Fitzboydon, the newly-appointed Managing Director, thinkBeyond, looks at why it's important for businesses to put sport front and centre as they look to support communities in the coming months.
We even secured a slot for thinkBeyond on a key radio show ...
BBC Radio London | The Women's Sport Show
Following her piece in SportsPro, thinkBeyond Director Radha Balani joined Jeanette Kwakye on BBC Radio London to discuss the role women play in sport, and how we can break down the equality and diversity barriers.
