Having a Voice
We're all guilty of it, not making a song and dance about our own success stories and taking the time to grow our presence in the industry.
I'm not talking about just another case study on your website. Whilst that's important, what's more impactful is having a voice.
A 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study revealed that nearly 50% of decision makers spend at least an hour a week consuming thought leadership, with 89% of decision makers claiming that thought leadership is a fundamental tool to enhance perception of an organisation.
I'm talking op-eds, comment, blogs, columns - all of the above. It's even important to consider topical and current broadcast outlets, including radio programmes.
We recognise the benefits of thought leadership, so wanted to share a few recent op-eds for one of our clients, thinkBeyond. Enjoy!
SportBusiness | The importance of sport in the post-Covid rebuild
Pete Fitzboydon, managing director of thinkBeyond, describes how sport can be at the centre of the social and economic recovery from Covid-19.
Have a read, here.
City AM | Doing good is now part of doing business
thinkBeyond MD, Pete Fitzboydon, takes a deep dive into why every sports brand and athlete needs to help society in order to find commercial success.
Read the full article here.
SportsPro | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women
Radha Balani, director of design and facilitation at social cause sports consultancy ThinkBeyond, explains why the industry needs to recognise its responsibility to increase access and opportunities for women in under-represented ethnic groups to experience sport.
Dive in, here.
Sport Industry | The Importance of sport in corporate strategies
As lockdown measures begin to be relaxed, and sport begins to see the end of the pandemic's restrictions on its events, Pete Fitzboydon, the newly-appointed Managing Director, thinkBeyond, looks at why it's important for businesses to put sport front and centre as they look to support communities in the coming months.
Take a look, here.
We even secured a slot for thinkBeyond on a key radio show ...
BBC Radio London | The Women's Sport Show
Following her piece in SportsPro, thinkBeyond Director Radha Balani joined Jeanette Kwakye on BBC Radio London to discuss the role women play in sport, and how we can break down the equality and diversity barriers.
Listen here.
Share via:
Team of the Week - 04.07.25
Are we finally starting to see Starmer’s plans for sport?
Team of the Week - 27.06.25
Behind the Bowls: The PR Push That Delivered 24,000 New Players
JJ Spaun and Bath Rugby both secured huge wins this week. For Bath, it was a win on and off the pitch, announcing a three-year contract extension for Finn Russell. Mimi Rhodes continues her heroic debut season on the Women’s PGA Tour, and Mondo Duplantis is doing what only Mondo Duplantis can.
9 April marks four years of New Reach. It’s been a remarkable journey so far, with much more to come. Our MD and Founder, Nick Rewcastle, reflects on the milestone. If you said to me four years ago, that I would be writing this post, I may not have believed you. When we set out, we had a clear mission; to make a difference in the development of sports, talent, and communities through ethical, impactful, and strategic communications. We promised to never compromise trust, morals or rules to profit. I can proudly say that we’ve stuck by our principles and delivered some amazing results along the way. What began as a small idea has grown into a team of dedicated PR, social media and video professionals, united by a shared set of values. We’ve had the honour of collaborating with a diverse range of clients, playing a role in telling the stories that matter the most. There’s too many highlights and amazing projects to name them all, and we don’t want to miss anyone out. Just looking at some of the sports we have worked with, the variety is incredible; football, rugby, cricket, squash, bowls, climbing, rowing, table tennis, triathlon, running, basketball, gymnastics, sailing and even chess. The past two years has seen us really drive growth across our digital offerings, growing our expertise across social media management and video, aligned with our ongoing PR work. None of this would be possible without the incredible people I get to work with. Our team is small but mighty, and every single person brings passion, skill, and care to the table. Together, we've built something that feels authentic — something I’m genuinely proud of. As we celebrate this milestone, we also look forward to the next four years. We remain committed to our mission and are extremely excited about the future. We want to further grow the team, work with new clients, experiencing new sports and sectors. We extend our heartfelt thanks to our clients, partners, and the communities we've worked with over the past four years. Your trust and collaboration have been vital to our journey. Here's to continued growth, meaningful impact, and many more milestones ahead.
Motiv Sports UK has renewed its agreement with New Reach for a third year.
Will Lloyd, Communications Executive One of the more valuable traits in social media management is adaptability. Rarely does everything work out exactly according to plan, so the ability to step back and consider why your plan didn't work, adjusting accordingly, is often the difference between a successful campaign that resonates with your audience and one that goes largely unnoticed. When creating content plans for a new client or platform, we are often making an informed guess, whilst trying to demonstrate what we can do ‘in theory’. You’ve done the research and crafted a strategy that seems promising, but until the posts go live, there’s no guarantee of how things will play out. This is when we start to look at tweaking posting times, being more graphic/video/image led or even scrapping certain aspects completely. That’s because social media doesn’t work the same way for any two accounts, and what performs well for one client or audience might struggle elsewhere. While it’s frustrating, this is what makes us good at our job - the ability to adapt to the needs of the account. Social media rewards those who can step back, assess what isn’t working, and try something new. It can feel messy and unpredictable at times, but like any creative industry, trial and error is how you uncover what really works. Lindsey Buckingham and Stevie Nicks’ original project struggled horribly before they *adapted* and joined Fleetwood Mac; now look at them - or at least their music… It’s worth remembering that content plans aren’t set in stone. They’re a starting point and a vague concept, not a rigid programme. It might feel wrong to abandon a plan that you worked hard to come up with, but the best results often come when you allow yourself to be more creative and impulsive with your content. If a series doesn’t gain the engagement you hoped for, you haven’t wasted your time. Treat them as experiments, and each time one doesn’t work, check it off the list and move on to the next idea. Eventually, you will find the trends and nuances that get people engaged - put yourself in the shoes of your audience, what would you like to see in your feed? It’s all part of the process, and more often than not, your ability to adapt will be rewarded. Clients and audiences will appreciate content that feels fresh, creative and tailored to them.
It’s been another outstanding year for New Reach. It’s been a busy one for the team, and we want to take a moment to thank everyone we have worked with in the past year for placing their faith in New Reach as we continue our expansion. 2025 looks set to be another great year, as we continue to grow across all three of our divisions – PR | Social | Video. Here’s a breakdown of 2024: January Captured social and video content at the World Boxing Cup in Sheffield Started working with Greenhouse Sports Announced Hampshire’s ground naming rights partnership - Utilita Bowl February Started working with Active Sussex March Attended NJIRC, capturing video content April Headed to Madrid to lead the UK media for the Laureus World Sports Awards Launched LYR’s newest programme, Active Row Bristol Managed media for the Rugby Black List Awards May Led the PR at the Hackney Half marathon Sam promoted to Senior Comms Executive June Led the PR at the Blenheim Palace Triathlon Sam got engaged! July Led the PR at the Saucony London 10k Headed to Leeds to film with GB Climbing stars ahead of the Olympics Will promoted to Comms Executive August Toby Roberts won Olympic gold – a huge moment for GB Climbing September Managed the media activity for Utilita Bowl’s historic solar switch on Led PR for Greenhouse Sports’ partnership launch event with VitaCoco and Zharnel Hughes October Led the PR for Global Chess League in London Media management at Oxford Half Supported World Rugby for RWC25 and WXV Company directors, Nick and Hannah, welcomed baby #3 November Headed back to Sheffield for another World Boxing Cup December Started work on the 2025 Laureus World Sports Awards Helped England Squash with celebrating their annual Awards winners Partnered with performance marketing firm, Double Media See you in 2025!
We’ve proudly partnered with performance marketing agency, Double Media, to provide a wider offering to our clients. Double Media specialises in all things paid advertising across channels such as Meta and Google and lead nurturing systems such as text automations and email automations. The partnership aims to combine New Reach’s integrated communications offering and skillsets with Double Media’s performance marketing services. You can find out more about Double Media at: www.double-media.com Collaboration has always been at the heart of New Reach, with MD and Founder Nick Rewcastle creating strategic partnerships with varying organisations and talented individuals over the years. New Reach Managing Director, Nick Rewcastle, said: “It’s a very exciting partnership for us, working with the guys at Double Media to offer something fresh and different. We’ve also been very impressed with their progress and development over the last few years. “While we would love to say that we can do everything ourselves, we can’t, which is why we love combining with brilliant partners. Ryan and I met through a mutual connection and got on like a house on fire, so I knew this was the start of something great. “What is also so refreshing is that Ryan and I agreed that we are both local business owners, doing great things, that can help each other out – because we want to. There’s no formal relationship or expectations, simply the ability to collaborate when we can. “Simply put, Double Media have skills that we don’t, but know that some of our clients would love. Likewise, we can offer our PR services to Ryan’s clients – all with the peace of mind knowing that we vouch for each other.”