New Reach appointed by London Youth Rowing
Sport and social impact communications specialists, New Reach PR, have been announced as London Youth Rowing’s inaugural PR agency.
The partnership will see New Reach provide ongoing support for London Youth Rowing (LYR), developing its communications strategy, whilst delivering impactful media relations.
London Youth Rowing helps to get young people, aged between 11-18, active in some of London’s most disadvantaged communities. 2021 will mark a significant year for London Youth Rowing’s expansion, with NR PR driving major announcements for the charity as they look to develop new programmes such as the hugely successful Race the Thames event, run by Olympic Champion and LYR volunteer, Andrew Triggs Hodge.
New Reach is committed to making a difference to the development of sports, talent and communities through ethical, impactful, and strategic PR. Part of the New Reach's offering includes affordable agreements for all charities whereby the agency works closely with charities to design retainers and campaigns that are reasonable, yet impactful.
The agency, based in East Sussex, has significant experience in the sport and social impact sector, having worked with Beyond Sport, Beyond The White Line, former England rugby league captain Jamie Peacock, My PT Hub, 23 Red and thinkBeyond, whilst also leading on the PR and social delivery for food brand Tweakd.
Upon appointment, New Reach MD Nick Rewcastle said:
“When I set up the agency, I wanted to be able to utilise my skills to demonstrate the positive social impact of sport, highlighting the good news stories that we all need in these times. So, the chance to work with London Youth Rowing is the perfect fit for us and we are all very excited about this relationship.
“The likes of London Youth Rowing are real-life examples of the power of sport. It’s a shame that they, like many other charities, have never had the chance to bring in external PR support before, so I am delighted to be able to have worked with Matt and his brilliant team to finally provide them with that access, as part of an exciting relationship.”
London Youth Rowing CEO Matt Rostron added:
“We are really excited to be working with Nick and New Reach. We have been lucky to secure specific funding for this and having an opportunity to really tell the LYR story to a new audience is something we have been looking to do for a long time now. We work with so many amazing young people, teachers, partners, funders, and supporters, and it will be amazing to be able to share these stories now.”
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