Sport Industry.biz: It's time to make PR accessible
Sport's charities and grassroots organisations will play a vital role in getting the nation active again as restrictions lift. Nick Rewcastle, Managing Director of New Reach PR, told Sport Industry Group about how the PR industry needs to step up and ensure their stories are told.
Times have been tough across all sectors, but the last year has been damaging to the charity sector, and has set up a worrying future.
Significantly, in the third sector, one in five charities are now considering downsizing as a result of the pandemic, with 17% exploring closing down some, or all, of their offices.
The impact that the pandemic would have on charities was clear right from the start, with news headlines estimating billions of pounds worth of funding gaps within weeks of lockdown.
Sport’s positive impact on the charity sector was also brought into the spotlight with the cancellation of mass participation events - such as the London Marathon - creating eye-watering figures of lost revenue for charities.
There is light at the end of the tunnel with major events set to return this summer and beyond, but the mass reach of sport did manage to fill some of the shortfall in the meantime - and it shows the power that sport has to unite people behind a cause.
Read the full piece at https://www.sportindustry.biz/features/op-ed-its-time-make-pr-accessible-sports-third-sector.
Share via:
Team of the Week - 12.12.25
Team of the Week - 05.12.25
Team of the Week - 28.11.25
Team of the Week - 21.11.25
Team of the Week - 14.11.25
Inactivity is quietly draining our economy, health system and communities. Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative. The data is compelling: For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits. Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue. Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active. At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion. As the government prepares its Budget, the questions are: How do we make sport accessible for everyone? How do we turn participation into a national priority? Because the cost of doing nothing is too high. At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.
Team of the Week - 07.11.25
Team of the Week - 31.10.25
Team of the Week - 24.10.25
Team of the Week - 17.10.25