Sport Industry.biz: It's time to make PR accessible

Sport's charities and grassroots organisations will play a vital role in getting the nation active again as restrictions lift. Nick Rewcastle, Managing Director of New Reach PR, told Sport Industry Group about how the PR industry needs to step up and ensure their stories are told.

Times have been tough across all sectors, but the last year has been damaging to the charity sector, and has set up a worrying future.

Significantly, in the third sector, one in five charities are now considering downsizing as a result of the pandemic, with 17% exploring closing down some, or all, of their offices.

The impact that the pandemic would have on charities was clear right from the start, with news headlines estimating billions of pounds worth of funding gaps within weeks of lockdown.

Sport’s positive impact on the charity sector was also brought into the spotlight with the cancellation of mass participation events - such as the London Marathon - creating eye-watering figures of lost revenue for charities.

There is light at the end of the tunnel with major events set to return this summer and beyond, but the mass reach of sport did manage to fill some of the shortfall in the meantime - and it shows the power that sport has to unite people behind a cause.

Read the full piece at https://www.sportindustry.biz/features/op-ed-its-time-make-pr-accessible-sports-third-sector.

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