New Reach doubles up with Double Media
We’ve proudly partnered with performance marketing agency, Double Media, to provide a wider offering to our clients.
Double Media specialises in all things paid advertising across channels such as Meta and Google and lead nurturing systems such as text automations and email automations.
The partnership aims to combine New Reach’s integrated communications offering and skillsets with Double Media’s performance marketing services.
You can find out more about Double Media at: www.double-media.com
Collaboration has always been at the heart of New Reach, with MD and Founder Nick Rewcastle creating strategic partnerships with varying organisations and talented individuals over the years.
New Reach Managing Director, Nick Rewcastle, said:
“It’s a very exciting partnership for us, working with the guys at Double Media to offer something fresh and different. We’ve also been very impressed with their progress and development over the last few years.
“While we would love to say that we can do everything ourselves, we can’t, which is why we love combining with brilliant partners. Ryan and I met through a mutual connection and got on like a house on fire, so I knew this was the start of something great.
“What is also so refreshing is that Ryan and I agreed that we are both local business owners, doing great things, that can help each other out – because we want to. There’s no formal relationship or expectations, simply the ability to collaborate when we can.
“Simply put, Double Media have skills that we don’t, but know that some of our clients would love. Likewise, we can offer our PR services to Ryan’s clients – all with the peace of mind knowing that we vouch for each other.”
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A recent report from Sky News' Rob Harris has highlighted England players’ concerns about feeling pressured to speak out on political issues at major tournaments. Reading this was disappointing, but not surprising. It reflects a growing tension in modern sport: athletes sit at the centre of public conversation, yet many don’t feel supported, prepared or protected when that conversation turns political. Athlete platforms are powerful, their reach is undeniable. But that should not automatically mean they should be the frontline voices on every political or geopolitical issue. It's also fair to assume that not only to many not feel comfortable or qualified to hold that role. The burden of expectation Sporting bodies, brands and even fans now look to athletes to offer a stance whenever a sensitive global issue arises. The expectation is heavy, and the scrutiny is unforgiving. This raises an important question for the industry: Are we empowering athletes to use their platforms responsibly, or are we leaning on them to take positions that organisations themselves are hesitant to lead on? Too often, what starts as an opportunity for authenticity becomes a burden that athletes never asked to shoulder. Where athlete advocacy fits Athletes can, and do, drive meaningful social impact — especially when speaking from lived experience. And perhaps this is where the industry should be focusing its support. There is enormous value in athletes championing social and economic issues that feel natural, relevant and constructive, such as: Improving access to sport Inspiring participation Championing inclusivity Supporting community programmes Highlighting the health and wellbeing benefits of activity Addressing inequalities These are not 'soft' issues, ultimately they shape society and improve lives. This is where athletes are uniquely positioned to influence, without being dragged into politically charged territory. Who should really lead political conversations? If governing bodies, rights holders or organisations wish to take political or ethical positions, they should lead from the front — not rely on athletes to be the public face of those complexities. Athletes can support, amplify and add humanity to important discussions, b ut they should not be the default spokesperson for institutional viewpoints. As the role of athletes continues to evolve, the industry needs a clearer, more responsible framework for how we support them. That means: Giving athletes the freedom to choose if and how they speak Providing education, guidance and safeguarding when they do Reducing pressure to comment on politically sensitive issues Elevating athlete voices in areas where they have genuine authority Ensuring organisations do not outsource political leadership to individuals Ultimately, the goal should be to empower athletes — not overwhelm them. And back them up when they do. Their platforms are at their most powerful not when they’re forced into political commentary, but when they’re sharing stories, insights and perspectives that inspire participation, change communities and open doors for others.









