New Reach Wrapped
It’s been another outstanding year for New Reach. It’s been a busy one for the team, and we want to take a moment to thank everyone we have worked with in the past year for placing their faith in New Reach as we continue our expansion.
2025 looks set to be another great year, as we continue to grow across all three of our divisions – PR | Social | Video.
Here’s a breakdown of 2024:
January
Captured social and video content at the World Boxing Cup in Sheffield
Started working with Greenhouse Sports
Announced Hampshire’s ground naming rights partnership - Utilita Bowl
February
Started working with Active Sussex
March
Attended NJIRC, capturing video content
April
Headed to Madrid to lead the UK media for the Laureus World Sports Awards
Launched LYR’s newest programme, Active Row Bristol
Managed media for the Rugby Black List Awards
May
Led the PR at the Hackney Half marathon
Sam promoted to Senior Comms Executive
June
Led the PR at the Blenheim Palace Triathlon
Sam got engaged!
July
Led the PR at the Saucony London 10k
Headed to Leeds to film with GB Climbing stars ahead of the Olympics
Will promoted to Comms Executive
August
Toby Roberts won Olympic gold – a huge moment for GB Climbing
September
Managed the media activity for Utilita Bowl’s historic solar switch on
Led PR for Greenhouse Sports’ partnership launch event with VitaCoco and Zharnel Hughes
October
Led the PR for Global Chess League in London
Media management at Oxford Half
Supported World Rugby for RWC25 and WXV
Company directors, Nick and Hannah, welcomed baby #3
November
Headed back to Sheffield for another World Boxing Cup
December
Started work on the 2025 Laureus World Sports Awards
Helped England Squash with celebrating their annual Awards winners
Partnered with performance marketing firm, Double Media
See you in 2025!
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Inactivity is quietly draining our economy, health system and communities. Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative. The data is compelling: For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits. Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue. Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active. At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion. As the government prepares its Budget, the questions are: How do we make sport accessible for everyone? How do we turn participation into a national priority? Because the cost of doing nothing is too high. At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.
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