New Reach renews with Motiv for third year

Motiv Sports UK has renewed its agreement with New Reach for a third year.

New Reach has provided PR services for mass participation events owned by Motiv Sports UK (formerly LimeLight Sports Club) since 2023.

This year, New Reach will continue manage all media activity around four of Motiv Sports UK’s events, including:

New Reach will work closely with the Motiv team across all four mass participation events, driving media coverage before, during and after the event across local, national and digital.

“We love working with the Motiv team,” said Nick Rewcastle, MD at New Reach.

“The rise in mass participation is extraordinary, as reflected in recent ticket sales. We’re already sold out for two of these events, with Hackney and Oxford breaking their own ticket sales records for the second year running.

“This year, we want to expand the reach of these events to continue targeting a wider range of audiences, utilising newer platforms and outlets to deliver the powerful messages of these great events, coupled with heartwarming stories of those taking part.

“We want to thank the Ian, Emily, Lydia and the rest of the Motiv team for their ongoing support, and we are delighted to be working with them again in 2025.”

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