4 years of New Reach
9 April marks four years of New Reach. It’s been a remarkable journey so far, with much more to come. Our MD and Founder, Nick Rewcastle, reflects on the milestone.
If you said to me four years ago, that I would be writing this post, I may not have believed you.
When we set out, we had a clear mission; to make a difference in the development of sports, talent, and communities through ethical, impactful, and strategic communications. We promised to never compromise trust, morals or rules to profit.
I can proudly say that we’ve stuck by our principles and delivered some amazing results along the way.
What began as a small idea has grown into a team of dedicated PR, social media and video professionals, united by a shared set of values. We’ve had the honour of collaborating with a diverse range of clients, playing a role in telling the stories that matter the most.
There’s too many highlights and amazing projects to name them all, and we don’t want to miss anyone out. Just looking at some of the sports we have worked with, the variety is incredible; football, rugby, cricket, squash, bowls, climbing, rowing, table tennis, triathlon, running, basketball, gymnastics, sailing and even chess.
The past two years has seen us really drive growth across our digital offerings, growing our expertise across social media management and video, aligned with our ongoing PR work.
None of this would be possible without the incredible people I get to work with. Our team is small but mighty, and every single person brings passion, skill, and care to the table. Together, we've built something that feels authentic — something I’m genuinely proud of.
As we celebrate this milestone, we also look forward to the next four years. We remain committed to our mission and are extremely excited about the future. We want to further grow the team, work with new clients, experiencing new sports and sectors.
We extend our heartfelt thanks to our clients, partners, and the communities we've worked with over the past four years. Your trust and collaboration have been vital to our journey.
Here's to continued growth, meaningful impact, and many more milestones ahead.
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Inactivity is quietly draining our economy, health system and communities. Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative. The data is compelling: For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits. Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue. Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active. At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion. As the government prepares its Budget, the questions are: How do we make sport accessible for everyone? How do we turn participation into a national priority? Because the cost of doing nothing is too high. At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.









