Sport and social impact communications agency New Reach PR has been appointed by LimeLight Sports Club to support with driving publicity for six of its annual events.

New Reach PR will be generating positive profile through earned media coverage and driving the narrative across the following events:

• Hackney Half 

• Blenheim Palace Triathlon 

• ASICS London 10k 

• London Triathlon 

• London Duathlon 

• Oxford Half 

The agency, founded in 2021, has risen in prominence over the last two years and is becoming recognised as a world-leading communications agency specialising in telling powerful stories of sport and purpose. New Reach PR has worked with the likes of Laureus, EFL, BPA, England Squash, London Sport, Commonwealth Games England and many more.

Commenting on the announcement, Managing Director of New Reach PR, Nick Rewcastle said: “LimeLight Sports Club is a brand with important values and is trying to redefine mass participation events across the country. These events represent communities and are looking to provide an inclusive, diverse and accessible approach to unite and promote health and mental wellbeing through these powerful sporting events. This is why we are confident that working with LimeLight Sports Club matches with our values and we are extremely excited to be joining them for this year.”