Rugby’s mental health crisis is getting worse
New Reach Managing Director, Nick Rewcastle, formerly worked in professional rugby before founding the agency. In the wake of rugby’s ongoing mental health emergency, Nick has penned his thoughts.
Sport is in a crisis, and I’m not entirely sure it recognises it.
Why? Because this crisis has been in existence for years.
One of the worst-hit sports is rugby. It’s in a mental health crisis, and it’s sadly no surprise. In the wake of the financial disaster the sport has experienced, the emerging ongoing challenges people are faced with around head injuries, busy playing schedules, social media and elite sporting pressures, it’s a tough time to be involved in the game.
England captain Owen Farrell has bravely taken the decision to step-aside for the time being from playing international rugby, and subsequently choosing to miss the 2024 Six Nations. If the team’s captain is in a position where he has no choice but to do so, how can more not follow? A sentiment shared by Bristol and England prop Kyle Sinckler who believes that more players will follow in Farrell’s footsteps in an attempt to protect their mental health.
But is the state of the game the sole reason for players, past and present, needing to manage their mental health? Absolutely not.
This abhorrent abuse on social media needs to stop. We need more regulation online. Farrell cited the abuse online as a core factor in his decision, alongside media coverage. Even the treatment towards referees online has forced the likes of Wayne Barnes and fellow colleagues out of the game. It’s not worth the abuse and threats – nothing is.
Unfortunately, sport is hard, and being a sportsperson is hard. So, more support is needed. And whilst the game is getting there, it’s not where it needs to be.
We’ve been working with the wonderful Restart, the official charity of the Rugby Players Association, and the work they do is phenomenal in providing mental health support to players, past and present. But they can’t do it alone, more work is needed from the unions and clubs to look after players. And more funding!
More players need to be advocating for mental health, like we have seen with Farrell, Sinckler and the likes of James Haskell and Joe Marler over the years. Mental health need not be taboo anymore in rugby, or sport as a whole.
In the last couple of years, four teams have vanished from the top two flights of domestic rugby in England. Over 200 players have had their worlds turned upside down with devastating diagnoses of brain injuries as a result of playing the game they love.
Rugby is in an existential crisis which has been building for over a decade now. Support those trying to help the ones that need it the most. Come on rugby, protect your people.
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A recent report from Sky News' Rob Harris has highlighted England players’ concerns about feeling pressured to speak out on political issues at major tournaments. Reading this was disappointing, but not surprising. It reflects a growing tension in modern sport: athletes sit at the centre of public conversation, yet many don’t feel supported, prepared or protected when that conversation turns political. Athlete platforms are powerful, their reach is undeniable. But that should not automatically mean they should be the frontline voices on every political or geopolitical issue. It's also fair to assume that not only to many not feel comfortable or qualified to hold that role. The burden of expectation Sporting bodies, brands and even fans now look to athletes to offer a stance whenever a sensitive global issue arises. The expectation is heavy, and the scrutiny is unforgiving. This raises an important question for the industry: Are we empowering athletes to use their platforms responsibly, or are we leaning on them to take positions that organisations themselves are hesitant to lead on? Too often, what starts as an opportunity for authenticity becomes a burden that athletes never asked to shoulder. Where athlete advocacy fits Athletes can, and do, drive meaningful social impact — especially when speaking from lived experience. And perhaps this is where the industry should be focusing its support. There is enormous value in athletes championing social and economic issues that feel natural, relevant and constructive, such as: Improving access to sport Inspiring participation Championing inclusivity Supporting community programmes Highlighting the health and wellbeing benefits of activity Addressing inequalities These are not 'soft' issues, ultimately they shape society and improve lives. This is where athletes are uniquely positioned to influence, without being dragged into politically charged territory. Who should really lead political conversations? If governing bodies, rights holders or organisations wish to take political or ethical positions, they should lead from the front — not rely on athletes to be the public face of those complexities. Athletes can support, amplify and add humanity to important discussions, b ut they should not be the default spokesperson for institutional viewpoints. As the role of athletes continues to evolve, the industry needs a clearer, more responsible framework for how we support them. That means: Giving athletes the freedom to choose if and how they speak Providing education, guidance and safeguarding when they do Reducing pressure to comment on politically sensitive issues Elevating athlete voices in areas where they have genuine authority Ensuring organisations do not outsource political leadership to individuals Ultimately, the goal should be to empower athletes — not overwhelm them. And back them up when they do. Their platforms are at their most powerful not when they’re forced into political commentary, but when they’re sharing stories, insights and perspectives that inspire participation, change communities and open doors for others.









