The purpose of rugby league

Rugby League is a sport known for its hard-hitting tackles and brute strength (and according to a certain Secretary of State, a pretty spectacular drop goal…. not!).

Throughout the years it has butted heads with the other code, rugby union, but has always maintained its strong inclusive values and been a powerful representation of the industrial working-class towns in the north. Also known as the rugby league heartlands.

Rugby league was born out of the necessity for professionalism in the north. Before 1895 rugby was an entirely amateur sport played by the elite, with many richer players wanting to keep it that way to maintain prestige and exclusivity to the sport. However, working-class players only felt it fair they were compensated for their time playing and fought for the game to be professionalised. After a hard battle between the north and south, rugby was ultimately split, and rugby league was created. With rugby league’s professional status, this naturally created some rule changes to make it a more spectator-friendly sport and draw in the crowds. Within League, there are fewer players, smaller scrums, different point scoring, and no rucking. These changes created more of an emphasis on tackles, less end-to-end rugby and gave more value to scoring tries, over kicking.

After the tumultuous break-up, rugby union banned all players who supported the league and solidified the class dynamic between the two codes with Union being for the rich ruling class in the south and the other for the working class in the north. Many argue there are remnants of these values still present today, but that’s a much wider debate!

Is the north v south divide a bad thing?

Commercially, many will say yes – as it limits the growth and reach of the respective sports, with rugby league rarely entertained and welcomed south of the M6, and to an extent, the same the other way around.

COVID-19 hit sport hard, with union feeling the impact at club level big time, but league found it even harder. Those poorer working-class towns, with smaller investments and budgets truly felt the pinch. The growth of the game was stunted, but thankfully the recovery continues, and all seemingly survived. Not as much can be said, conversely to union, will the carnage facing Worcester and Wasps currently – and we all hope that things can be turned around and clubs can be saved.

Back to league, it’s always struggled to hold significant commercial value and grow its audiences. But what it has done is build a powerful audience and fanbase right at home. Rugby is a culture, a way of life for many. It defines communities, brings people together and offers so much in the heartlands.

Everyone wants to play either football or league, club foundations and the RFL are delivering daily on a huge scale in their local communities. The values of rugby are instilled across young people and adults from the tens of thousands that play at grassroots level, to those that turn up to the Halliwell Jones each week with a pie and a pint to cheer on the Wire. Respect plays a fundamental part in rugby league’s code of conduct, instilling positive values.

League also remains a game with inclusivity and diversity at its core. After all, the code was created based on the value of inclusivity for all classes. As far back as 1935 and 1937 respectively, Wales and England saw their first black league players and before we knew it the likes of Ellery Hanley and Martin Offiah become heroes in more recent years. In the 1980s women began playing and fast forward to today we have the Women’s Super League attracting record crowds to the sport.

That inclusion continues into providing opportunities for those with disabilities, with PDRL (Physical Disability Rugby League) on the rise and Australian comedian Adam Hills not only an ambassador for the sport, but also Warrington’s star man.

The countdown is well and truly on for next month, which sees the (belated) start of the Rugby League World Cup. What we will see is the international game returning to England, with the potential to bring a nation together and we might even see a few ‘southerners’ out and about in London to catch the men’s semi-final at The Emirates or the Copperbox where England will be in wheelchair action.

Yet there is a sense with this tournament, like we have rarely seen before, that it’s about so much more than the results on the pitch. The tournament is about inclusion, seeing a unity of competition across men's, women's and wheelchair tournaments at the same time. The tournament is an opportunity for rugby league to be showcased to the world, for the world. It is set to be the most inclusive of world cups to date and is a perfect example of the sport’s values.

Rugby league is a way of life for communities across the North of England, providing rare access to hard-to-reach groups in some of the most deprived areas of the nation. The potential for this world cup is huge, and credit to Jon Dutton and his team for the work they have done to get us to this stage.

Rugby league is a sport with purpose.

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Team of the Week - 20.02.26

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New Reach and Motiv Sports UK partner for fourth year

by Nicholas Rewcastle • 13 February 2026

Sport and impact focused PR and communications agency, New Reach, has renewed its partnership with Hampshire Cricket and the iconic Utilita Bowl for a fourth consecutive year. This continued collaboration underscores New Reach’s commitment to delivering exceptional PR and media relations that has amplified profile for the club and venue, alike. Since 2022, New Reach has worked closely with Hampshire Cricket to deliver strategic media relations, innovative campaigns, and impactful storytelling that showcase the club’s achievements both on and off the pitch. New Reach has led PR campaigns including the historic solar project in partnership with Utilita, established new and improved relationships with media brands, driven global announcements and managed key media moments including media days, the signing of cricketing icon Ellyse Perry and the club’s acquisition by GMR Group. Throughout 2026, New Reach will closely align with a new-look team at Utilita Bowl, delivering PR strategy across key moments inside and out of cricket. This will include The Hundred in its new format, the stadium’s 25 year anniversary, positioning the club and venue as leaders across T20, women’s and international cricket, ongoing cricket and regional media engagement, celebrating impact in the community and placing the club’s leaders at the heart of the industry. Nick Rewcastle, Managing Director at New Reach, commented: “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways. “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.” Jonathan Peace, Head of Brand, Digital and Marketing at Utilita Bowl added: “New Reach has been an invaluable partner in elevating our communications strategy. Their expertise and creativity have helped us build stronger relationships with fans and media alike, and we’re excited to see what we can achieve together in 2026.” With deep-rooted expertise in sport, media and events, New Reach crafts tailored campaigns across PR, social media and video that inspire action and create lasting impact. New Reach’s commitment to transparency and authenticity drives everything the agency does, with partnerships going beyond business; ensuring every collaboration is rooted in integrity, trust, and a shared purpose. New Reach will not compromise trust, morals or rules to profit.